Campaign design concept for the year | Brand management of sponsors/event partners | Promotional collateral | Sponsorship proposal packs | Billboard designs | Ticket design | Centre court backdrops & sponsor boards
Successful management of headline sponsors, presenting sponsors, and event partners for the Liverpool Tennis event, ensuring their brand visibility across various channels and marketing collateral while adhering to brand guidelines.
Sponsors were engaged as early as possible to facilitate effective collaboration and to align their expectations with the promotional materials. Clear communication channels were established to address any questions or concerns from sponsors.
Each sponsor received proofs outlining their brand's appearance on different materials, including sponsor boards, backdrops, event promo materials, signage, and billboards. These were tailored to showcase the sponsor's brand prominently while adhering to the event's overall design.
I liaised with OpenMedia to promote the Liverpool Tennis Tournament across a number of locations across Liverpool and the Northwest including Hotel Football in Trafford, Victoria St in Liverpool, and Central Station, Liverpool